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Corporate Philosophy and Vision

順理則裕 - Jun-Ri-Soku-Yu - “Adhering to Reason Leads to Prosperity”


The second character “Ri” has a dual meaning, “Reason” and “Ethics”. The fundamental principle expresses the idea of thinking and acting rationally and logically, as well as the need to retain respect for morality and ethics.

天下無寒人 - Tenka-Mu-Kanjin - "Nobody Needs to Feel Cold All Over the World"


“Tenka-Mu-Kanjin” stands for the TOYOBO ambition to make the world a better place by the contribution of helpful products. Owned by the "Nihon Mengyo Club (General Incorporated Association)" and written by Fusajiro Abe, the sixth president of TOYOBO (1926 – 1935)"

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